I’m a Design Director with experience creating, developing and evolving brand design across a range of sectors, including luxury fashion, beauty and home. My approach is informed by contemporary design culture and shaped by hands-on experience, combining strong visual judgement with thoughtful, commercially grounded ideas.
I balance strategic thinking with strong visual craft to create clear, coherent brand expression across a broad range of design disciplines. Having worked in-house,
agency-side and freelance, I’ve delivered impactful design for a wide range of clients,
while leading design teams to shape cohesive and considered brand experiences.